Babycham Presentation

As part of the assignment, we had to make a gorup presentation showcasing the 'new image' for our product of choice. We decided to do the presentaiton on Microsoft Powerpoint and began by assignning each individual slide of the presentation to a member of the group. I was assigned to slides 5,11,12 and 13 which was about the research in general and my part of the assignment (the internet advert).

I think the presentation went quite well, the information was clear and precise and everyone understood the concept behind our work. Everyone in my group knew what they were doing and the presentation ran smoothly. We gave handouts of our work includign a bottle of Babycham with the new proposed logo which people were impressed with. A few people said they liked my internet advert too, they liked the animation and the overall colour of it. However there were comments on how the light on the text was too overpowering and the slogan didn't even need to be implemented. In generall I think this presentation and assignment went quite well and we worked well as a group.

FIlm Project

Link to video: http://stage.phenotype.net/samcollett/2011/film-project/ 
(it is the first video, group C)


We were given a group task to create a short film with the title 'A Chance Encounter'. The rules were there culd be no sound and no video editting, just plain recording. We were put into groups and began the task, the first thing we did was a simple  mind map of ideas we all had for this 'chance enounter'. We all had good ideas and eventually settled on a superhero theme.

The ideas was that a superhero had lost all of his skills and has become an alcoholic. He decides to go to a rehab centre only to find it is a prime target for villains who go around causing chaos. The main superhero decides to put a stop to this and with the help of the other superheroes, puts a stop to the villain.

Now we knew our story, we came up with a storyboard to make the recording process quicker and more effective so all of us knew what we had to do (the storyboard was not drawn by me but we all helped with ideas for each frame).  We then began recording the film in various places around the university and we dressed up in superhero costumes for extra points (of course).

 The video as a whole turned out quite well and recieved good feedback from our peers when we showed it. However, there were several things that could have been improved upon. For example, the scene changes are not very smooth in places; there are sudden changes of light in rooms and the image is jolted in a certain direction. But these are just little things which could have been removed if we had more time and more freedom for what we could do.

If we could have editted the video afterwards, this would have improved the film a lot and it would have given me the oportunity improve my editting skills and use new programs but the purpose of this task was solely in the planning not production and I believe we mangaed to plan and execute the task very well.

Final Design (Internet advert)

This is the finished design of my part of re-branding Babycham. I went with the decision of making it an animated .gif file compared to a normal image because it is much more likely to catch the attention of the viewers when scrolling down website pages. The advert, when clicked on, will direct the viewer to the Babycham website created by one of my teammates.

The actual design itself is quite similar to my previous one. However, I have changed many things to improve the overall design; firstly I chose to change the overall colours to make them look brighter, I also changed the slogan to make it stand out more (considering it was a lot harder to see in the previous design. I then centralised everything important (instead of putting the main things to the left as I did before. This creates more of an impact and makes the viewer remember things more clearly as people naturally look at the center of an image.

I also changed the main logo as well as moved it to the central-top of the advert. This was because the previous logo didn't stand out too well and the colours used were a bit bland and didn't really fit in with the whole Christmas theme. It was also a group decision to have the same logos to make things more consistent in our adverts and publications.

Overall I am quite pleased with the advert and I think it will work well on the target websites I have chosen. However there are somethings I would like to have changed:

• The Babycham logo needs more refining around the edges because white is showing and it doesn't look naturally placed.
• The top of the tree should have been showing (maybe putting something significant to the brand on top would have improved it).
• I would have improved the animation a bit more to make it look more professional. E.g. smoother snowfall and better glow on the text, maybe swaying trees?

I think that it will be very appealing to the target audience. Contributing factors would be the use of colour, the Christmas theme and the shining light all appeal to women. Combining this with well chosen websites to show the advert on will make it successful.

Further design

This is another design for an internet advert for Babycham. When I met with my group they all had good ideas on how we could have a unifying theme throughout our designs. We decided to choose a slight Christmas theme in our adverts and we chose the colour scheme of purple and green for the logo and just a general colour scheme that would appeal to females for the advert as a whole.

As a result this is the advert I came up with in response to these conditions:

 

I like the colours used and the Christmas theme fits really well and the logo is well placed. The best thing about this image is how I have placed the lit up tree to make it seem like it is coming pout of the glass when in fact it is in the distance.

However there are also problems; the slogan, although good, is very difficult to see in these colours and may not attract potential customers the way it was intended to. If I were to change the colour and/or position it somewhere else in the image it will improve it a lot.

I added the moon to the image in an attempt to more ambiance and also to add the mascot of Babycham: a deer, although in the case it would be a Reindeer. It does work however you won't be able to tell it is the Babycham deer without being told which lessens the effect of the whole idea. In my group, we decided to remove the deer from the adverts because it was not helping the image of the product; it made it look childish (not a trait our audience are appealed to).