Quick Photoshop Idea

After viewing adverts on the Internet for Babycham, I decided to start a few rough ideas digitally. I then compared them to old adverts by Babycham:

An old Babycham advert

This is an old advert they made. It captures the general idea of Babycham, a light hearted Perry. The colours used definitely reflect this description. However, something about it just doesn't suit today's audience or market. Things need to look 'cool' in today's market. The mascot of Babycham has always been this deer type creature, but today it looks too childish for any sort of age group to be drinking (bearing in mind the age group that are legally aloud to drink it won't really be pleased to see a cartoon deer on their bottle).

My contemporary version of the above advew

In my first attempt at advertising this product, I did some research on which audience it would generally be aimed at. My results were usually young female adults. This led me use vivid pink/purple colours. Girls are known to like these colours and these colours fit in with the party scene where Babycham is usually consumed.

Secondly I have made the mascot (deer) less of a main focus of the drink and made it look a bit more sophisticated/classy (not some cheap perry which the top advert seemed to portray).

Babycham Project

We have all been asked to create a re-branding of a list of products, choosing only one of the products from the list. We were put into teams and our team chose Babycham to re-brand.

The first thing I did was research adverts they have done in the past. I found a lot of videos on Youtube. Here are some example:

 

These adverts do have their charm and humour, however it is easy to see why sales have declined over the years; they have not updated there adverts to appeal to new generations. These adverts were made years ago.

Video Editing has come a long way!

When I was researching for the task I have just reviewed, I came across some great videos edited in the latest software. This one is my favourite:

Initial Task

After our team presentation, I can now reflect on how I thought the presentation went. Firstly, I believe that we all got on fairly well as a team. However, not everyone was as active in the group and slowed the pace of the work at times.

We only met up a couple of times because of communication issues. There was some confusion in meeting times but they were resolved in the end. I feel that I contributed well in the meetings and expressed my thoughts to the group. I do however wish I helped with the timeline aspect; my role was to gather research on the task. I’m curious to start some work with Flash because I have only used it briefly in the past.

I used the internet for our research. I looked at a few videos on the subject on Youtube but we never added much of these points into the presentation. I also looked at an article on videomaker.com which went through the history of it. 

I think that the presentation went fairly well and the timeline we made in Flash turned out okay, although some images were fairly blurry in places. In hindsight I think we put too much effort into it by making a Flash animation just for the presentation. We should have used some video template from a video editing program and we still could have got the information across (maybe even more clearly). I suppose we didn’t understand the full intentions behind the creation of the task.

Welcome!

Hi, I'm Liam Fitzgerald and welcome to my blog!

The blog is going to be a Journal for my Communication Skills for Digital Media module. I will be updating it regularly with my thoughts from each session in the module. I will use a range of media to express my thoughts and hope my thoughts are well communicated in this blog. =)