Initial Ideas

 These are some of my initial ideas for re-branding Babycham. The first thing I did was create mindmap of the best forms of promotion/advertisement. I looked at Print Marketing, TV advertising,Radio Advertising and Internet advertising. In the end I decided to create an Internet advertisement for Babycham because of how many options of advertising available:

• Flash Animation
• Pop-up
• Standard small advert (on the side of websites)
• Youtube advert 
• Interactive Advert (game)

I have also decided the advertising method. I want to create standard side advert for a given website, It might include slight .gif animation but this is still undecided.